Episode 13

full
Published on:

28th Aug 2017

EWS013: The Story Cycle Process & Business of Story

In today's episode, I want to lift the blindfold for you as we explore how developing, refining and owning your story will bring clarity to your brands adventure.

My guest today has been in advertising for 30 years, and has been seriously focused on story marketing for the past 10 or so years. Park Howell is the founder of the Business of Story, and through his 10-step Story Cycle system he helps business leaders and communicators achieve epic growth for their enterprise and their people.

The Story Cycle is distilled from the timeless narrative structure of the ancients, inspired by the story artists of Hollywood, influenced by masters of persuasion, guided by trend-seers, and informed by how the mind grapples for meaning.

In this episode

  • Park coaches me and my personal brand Engage Video Marketing through his story cycle process
  • You’ll see the real value in business storytelling
  • 10 steps to uncover your brand story
  • Claim your #1 position in the market: What do you do better than anyone else?
  • Unveil your unique value proposition to make your offering relevant and urgent
  • Map your audience journeys so you know what story to tell them when and where
  • Declare your brand purpose: how you empower all of your audiences

Links in this Episode

Workbook Own Your Story: The DIY Guide to Craft and Tell Compelling Brand Stories that Sell

Businessofstory.com

Linkedin.com/in/ParkHowell 

Twitter.com/ParkHowell

Facebook.com/Park.Howell

Instagram.com/ParkHowell

Slideshare.net/ParkHowell

Vimeo.com/ParkHowell

 

OnlineVideoStrategyBlueprint.com

Show artwork for Engage Video Marketing Podcast

About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

Profile picture for Ben Amos

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.