Episode 12

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Published on:

21st Aug 2017

EWS012: Story Structure and the Changing Face of Television

Today’s guest is a writer, content marketer, passionate wordsmith, and a Canadian who now calls Australia home. Julia Carter is currently undertaking her doctorate studies in creative writing with a focus on screenwriting for serial television.

Do you ever get nostalgic about the way TV used to be? I grew up with the sitcoms and soap operas from the 80’s and 90’s where we'd settle down at a specific time, on a specific day, on a specific channel to watch our favourite TV show with the rest of the family around us. However, thanks to the changing face of media consumption, the internet and the advent of streaming TV services times certainly have changed… and as we all have noticed, so too has the TV programming.  The stories being told and the way they need to be told has also needed to change and as we’ll uncover in today’s episode there are some screen writers doing this better than others, and we’ve still a long way to go.

In this episode

  • How Julia's passion for story came about as a child and her intrigue about the structure of story in sitcoms
  • Sitcom structures are changing to extend the storylines now people binge-watch episodes on streaming services
  • Netflix changed the industry by gathering data over the years and now create content based on these findings
  • Advertising is also changing due to change face of television
  • There's a shift in the stories being told through TV and no clear delineation of genres anymore
  • Over 70,000 micro-genres that have evolved from Netflix research
  • 3 things we can learn to tell better stories in business

Links in this Episode

The Atlantic - Netflix Micro-Genres

Julia Carter on LinkedIn

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.