EWS014: How Professional Service Firms can Differentiate with Story
In today's episode my guest is a B2B marketer here in Brisbane, Australia. He’s an inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT where he develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy. He is Tyson Cobb.
He’s the go-to guy for professional service firm marketing as well as the host of the Marketing Crunch Podcast…
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In this episode
- Tys' views on the changing landscape of professional service firm marketing
- He talks about ‘the power in your pants’… and what this means for professional service marketing
- Tips for being consistent with storytelling across your brand
- How we need to be approaching inbound marketing to really cut through in a crowded and noisy marketplace
Links in this Episode
