Episode 11

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Published on:

14th Aug 2017

EWS011: The Hero's Journey Made Simple

Today is a solo show, and I’m going to breakdown a popular story structure that has been mentioned numerous times by the Engage With Story guests -Joseph Campbell’s, Hero’s Journey.

The Hero’s Journey is a pattern of narrative identified by American scholar Joseph Campbell back in the 50’s through his book, The Hero With A Thousand Faces.  In it, he deconstructs the theory which describes the typical adventure of the archetype known as The Hero, the person who goes out and achieves great deeds on behalf of the group, the tribe, or the civilization.

I was keen to do this episode for you so you have greater understanding of it in your own storytelling but also to give you some examples of how this structure has been applied in Hollywood film-making, and how it CAN be applied to telling your brand or business story.

In this episode

  • We look at Disney’s Frozen as a case study for The Hero’s Journey
  • We walk you through a simplified version of Campbell's theory by screenwriter Christopher Vogler
  • The 12 stages of the Hero’s Journey

Links in this Episode

Joseph Campbell's The Hero's Journey

Christopher Vogler's The Writer's Journey

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.