Episode 10

Published on:

7th Aug 2017

EWS010: Understanding Story to Build a Tribe

In this episode, my guest and I get into a deep conversation about life and story and it goes in places that took me by surprise. Serendipity has played big part in our relationship over the years and I really enjoyed this chat with Gideon Shalwick.

Gideon is somewhat of a serial entrepreneur, however if you’ve heard of Gideon before you likely see him as the online video guy. He’s built a huge community of fans around his passion for video marketing with over 40K subscribers on YouTube and has impacted tens of thousands with his various products and services.

But, as you’ll learn in this interview, there is a deeper undercurrent in his life and business that is grounded in the Hero’s Journey - and it is this story structure and its practical application to personal development that Gideon so passionately breaks down for us in this chat.

In this episode

  • How Gideon’s story led him through twists and turns to end up becoming the online video expert he is known as today
  • How Gideon uses his understanding of story to now write his next chapter
  • The part that Joseph Campbell's Hero's Journey played in Gideon's story
  • The simple steps to drive sales in your digital marketing and the direct link this has to story structure
  • What we can learn from screen-writing – in particular Christopher Vogler’s work on story to apply to our own lives

Links in this Episode

Website: www.gideonshalwick.com

Gideon’s YouTube Channel 

Joseph Campbell's The Hero's Journey

Show artwork for Engage Video Marketing Podcast

About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.