Episode 9

Published on:

31st Jul 2017

EWS009: Storytelling to Guide the Heart But Move the Mind

In this episode, I interview a man behind my inspiration from many years ago. Today, we unpack story with Patrick Moreau, a man who is literally obsessed with story. A man I have so much respect for. He is an Emmy-award winner and filmmaker with a deep understanding of story.

Patrick shares what story means to him as he takes us on his storytelling journey and his discovery of the power of story in communicating and connecting.

He believes that we must guide the heart but move the mind, that we need to connect emotionally if you want to change the behaviour or perspective of our audience. And Patrick explains the research and science behind the storytelling process and applies this to communicating a brand story to relay how to tell better stories that capture your target market.

In this Episode:

  • Where Patrick's love of story started
  • Integrating story to make a connection
  • The science behind why story is the most powerful form of communication
  • The four pillars of storytelling process and how to apply them to a brand.
  • Using story in life and business to move your audience to action
  • Why Muse Storytelling have challenged themselves to produce original content and what you can do to help.
Show artwork for Engage Video Marketing Podcast

About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
Support the Show

About your host

Profile picture for Ben Amos

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.