Episode 8

Published on:

24th Jul 2017

EWS008: The Story's in my Bathroom (and what we can learn from them)

The episode today is taken from 3 stories that stood out to me….in my bathroom. Three stories with similarities and differences that intrigued me so I’m going to take a moment to break them down for you. And discover how these stories from my bathroom can teach us a lesson or two when it comes to brand storytelling in marketing.

Each of these stories belong to 3 different products – a body wash, toilet paper and a shampoo. Yet each of these products are clearly placing great emphasis on story marketing to engage their target market and each in their own way are using story effectively to differentiate and stand out.

Storytelling in marketing is all around us – my bathroom, your kitchen, their boardroom, our social media feeds

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About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.