Episode 7

Published on:

17th Jul 2017

EWS007: How to Use Story to Grow Your Influence Online

The really interesting thing about storytelling on online story platforms such as Instagram and Snapchat lies in the real and authentic human connection that these platforms thrive on. The challenge though in business is to learn how to embrace the art of storytelling in a natural and authentic way to make these stories a part of our daily brand outreach and in doing so build real influence online and in your target market.

Today I’m chatting to Daniel Knowlton from KPS Digital Marketing. Daniel was named number 12 most influential digital marketer on Twitter in the world in 2016. He’s a contributing writer for the Social Media Examiner, Content Marketing Institute and other prestigious online publications. If you follow Daniel on Instagram and Snapchat, you'll see instantly that he lives and breathes the things we talk about.

Daniel studied a business management degree and went into the corporate world. But decided that this wasn’t the life for him, so quit his job and went travelling in Thailand. Whilst he was there, he began to read and learn all about digital marketing. He then applied these learnings to his own personal brand and realised that he could start a business and show other businesses how to successfully implement these strategies.

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About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.