EWS006: Defining Corporate Culture Through Story

Stories told internally and externally, both perceived and authentic, are the groundwork for strong and appealing company culture and are a powerful tool to communicate this.

Today’s guest is a professional writer and researcher with a Master’s degree in Folklore and a love and intense interest in the personal narrative. Lori Lee helps people understand story and the impact it has on their lives – personally and professionally.

Lori is a fellow podcaster of Love Your Story - a podcast that explores how embracing your personal story helps define and strengthen your ability to love and respect yourself.

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About the Podcast

Engage Video Marketing Podcast

I'm on a mission to develop confident Video Strategists... join me with weekly episodes.

The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com

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About your host

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.