Episode 249

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Published on:

29th Jun 2022

Working with Tiktok Influencers with Jordana Grace

Have you ever wondered what it takes to build an audience, and then a business using TikTok?

The fact is that the idea of what a social media influencer is today, is quite different to the early days of influencers and the path to building a business based off you, your content and your personality is available to everyone.

But there is some secret sauce and that’s what we’re going to learn more about in today’s episode.

Known as ‘That British Girl’, Jordana Grace is a Comedy Content Strategist. She’s a writer, speaker, comedian and amateur croissant connoisseur. She continually pursues her love of making people laugh, spending her days highly caffeinated creating comedic masterpieces for various brands and charities through her own company. She is also incredibly humble.

On TikTok, her series ‘Things they should tell you before coming to Australia’ has become an international hit with tourists and Aussies alike. And even created a course on ‘How to move to Australia’, to help people around the world move to paradise. The Australian public has embraced her dry British humour with open arms, even though she keeps questioning their ways. 

As that British girl in Australia, she’s living her best life. Whether that’s looking for a husband without a mullet (dramatically decreasing the list of potential Aussie suitors) or searching for that perfect croissant – it’s safe to say she’s made a home down under.

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.