Episode 248

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Published on:

23rd Jun 2022

Inside TikTok Advertising with Dennis Yu

In 2021, TikTok overtook google.com as the most trafficked site on the internet. And unless you’ve been firmly stuck with your head in the sand over the last 12 months particularly, I’m sure you recognise that TikTok simply can’t be ignored in a video strategy today.

But is it really still the wild wild west of social media platforms? How can “real” businesses use TikTok to drive genuine business results. How is TikTok paid advertising something that we should be paying attention to?

I know you’ve got questions about TikTok,I know I do! So in this episode, I’ve invited an expert TikTok marketer to share more. He even co-wrote the book about it.

In this episode we cover:

  • A short intro to Dennis and what he does.
  • When TikTok first came on his radar.
  • His early impressions of the platform.
  • Where he feels TikTok is at right now as a business/marketing tool.
  • You co-authored a book “Tiktok Advertising: How to Access 1 billion people in 10 minutes”  - bold claim… is it really 10minutes?
  • TikTok organic or TikTok advertising - where should businesses start?
  • How is the mindset or approach for businesses different on TikTok vs legacy social platform?
  • Algorithms?
  • Trends?
  • Ad types and strategy? 

Links mentioned in the show:

 

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.