Episode 143

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Published on:

5th May 2020

Video Strategy Coaching Call with Sophia Abbasi from Death Wish Coffee

In this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one video strategy coaching call with Sophia Abbasi from Death Wish Coffee.

In 2012, Death Wish Coffee Co. started in a small coffee shop in Saratoga Springs, NY. Founder Mike Brown saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day.

In this episode, Ben works with Sophia to understand the current video marketing strategy that Death Wish Coffee are working on and they break down areas in which they can focus on to better improve their return on video investment across the brand.

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About the Podcast

Engage Video Marketing Podcast
Exploring the power of online video to move people to take action.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.