Episode 142

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Published on:

28th Apr 2020

Using Video to Build Community when Crowdfunding with Pozible & Your Mates Brewing

In this episode of the podcast, we’re going to dive deep into how important video is when it comes to crowdfunding campaigns with guests Alan Crabbe from Pozible and Matt Hepburn from Your Mates Brewing Co. 

Originally from Northern Ireland, Alan is the co-founder and CEO of Pozible & Birchal. Alan introduced Crowdfunding to Australia and Asia pacific in 2010. The Pozible platform was developed to help creatives build audiences, raise funds and get ideas off the ground. 

In late 2017, Alan launched a sister platform called Birchal - a new licensed equity crowdfunding for brands to connect with investors.

The sites have hosted thousands of projects and capital raises in Australia and the platforms have helped raise over $100 million since 2010. 

Matt Hepburn is the co-founder of Your Mates Brewing Co. Their story began in the small coastal town of Moffat Beach on the Sunshine Coast. In 2013, they quit their professional jobs, started slingin’ beers at the local bar and began the adventure of a lifetime.

In 2015, they launched their first beer ‘Larry’ on the Sunshine Coast. They were literally working 90+ hours a week perfecting their recipe, running sales, accounts, deliveries, events whilst working their bar jobs to ensure they could float their tiny business. 

In June 2017, they had a great opportunity to brew the beer themselves at Macleods Brewing Co. in Maleny. Over the years, Christen had brewed on 10 different systems with a large number of various brewing mentors. 

In 2018, they became the first brewing company in Australia to participate on the national television show ‘Shark Tank’.

Your Mates Brewing Co. was not only built without blood sweat and beers, but the whole of the Sunshine Coast, is now in the best position possible to become bigger than they could have ever dreamed. Your Mates represents everything that is good about beer and they love their customers value this as much as them; drinking good beer, with good mates and having a good time doing it!


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About the Podcast

Engage Video Marketing Podcast
Exploring the power of online video to move people to take action.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.