Episode 186

full
Published on:

16th Feb 2021

Video Strategy 101 (Part 5) Optimisation

In this episode of the Engage Video Marketing Podcast I’m sharing Part 5 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fifth element for an effective online video strategy  which is… optimisation.

Optimisation of video content is the process of ensuring that the content is found and engaged with online, and with over 500 hours of new video content being uploaded to YouTube alone every 60 seconds, being found is often the hardest part to building an effective strategy. At this point I must stress that optimisation is not the most important factor to consider to ensure that videos are getting watched, a distribution strategy will be much more effective at driving content engagement than any search engine optimisation ever will. That said, without the right optimisation strategies applied to your client’s video content they’ll be missing out on any possibility of benefit that their content strategy will bring to their brand’s overall digital footprint.


Show artwork for Engage Video Marketing Podcast

About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
Support the Show

About your host

Profile picture for Ben Amos

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.