Video Strategy 101 (Part 4) Distribution

In this episode of the Engage Video Marketing Podcast I’m sharing Part 4 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fourth element for an effective online video strategy  which is… distribution.

Without distribution of your video content, your strategy will, quite simply, reach no one. Distribution strategy, however, is not simply a matter of deciding which platforms to host your videos on, or where to embed them on a website. To develop a more strategic understanding of the possibilities of content distribution we need to consider certain aspects.