Episode 191

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Published on:

16th Mar 2021

The Value of Video Strategy with Fiorella Cunha

What value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first?

In today’s interview we’ll be exploring just that.

My guest today is a video strategist (and an awesome student of the Online Video Strategy Blueprint Program) who together with her husband run their own video production and strategy company based in Canada.

Fiorella Cunha is Co-founder & Video Strategist at Storia Photo Video.  Where her main role is working with business owners in designing an effective video strategy which forms the foundation for all other aspects of video production and distribution.   She also manages client accounts, production schedules and works to acquire and build new client relationships. 

A Ryerson graduate with 22+ years of experience as a business owner, and 12 years of experience in the corporate universe prior to that, Fiorella is no stranger to the world of business, public relations, and the importance of constantly growing your client base and capturing your target audience in tailored and engaging ways. Storia’s focus today remains the client; and creating, producing, and distributing video content for businesses to help them leverage the power of video marketing.


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About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.