The Evolution of Video in Modern Business with Tyler Lessard

The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with our clients.

Join me in today's episode as we explore the evolution of video in modern business today with Tyler Lessard.

Tyler is VP Marketing at Vidyard where he helps sales and marketing teams embrace on-demand, one-to-one, and interactive video as a new way to connect with buyers. He's the co-author of the new book The Visual Sale, host of the Creating Connections show, and has been recognized by Demand Gen Report as one of the top Customer-Centric Marketers in B2B. Most importantly, he's the father of four wonderful children who inspire and teach him every day.

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About the Podcast

Engage Video Marketing Podcast

I'm on a mission to develop confident Video Strategists... join me with weekly episodes.

The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com

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About your host

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.