Episode 135

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Published on:

10th Mar 2020

The Truth About Video Attribution with Phil Nottingham

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success.

Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. 

An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks. 

Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”. 


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About the Podcast

Engage Video Marketing Podcast
Exploring the power of online video to move people to take action.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.