Episode 136

Published on:

16th Mar 2020

Inside a Video Strategy Coaching Call with Liz Moscrop

In this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one coaching call that I did with one of the founding students of the Engage Video Marketing Academy - Liz Moscrop.

Liz Moscrop is the founder of GearUp.TV. An award winning private aviation specialist journalist Liz Moscrop attended EAA Air Venture in Wisconsin, and realised there was a much better way of storytelling. After years working for companies such as the Financial Times, The Robb Report, AIN, Arabian Aerospace and Flight Global, she had the knowledge and contacts to gather a splendid team around her. 

As you’ll hear in this 1:1 coaching call Liz is considering her options around using live streaming and featuring interviews with industry leaders and she is uncertain about how to best approach this from a strategic perspective.

Through the coaching call Ben works with Liz to develop a plan based around creating a series of effective ‘social engagement’ videos from remotely conducted zoom interviews to solidly position her business as ‘thought leaders’ for her industry.

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About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.