Episode 22

full
Published on:

30th Oct 2017

EWS022: Using Story to Build Stronger Company Cultures

Today’s guest is Mike Ganino. Mike has spent over 20 years in the hospitality industry helping to grow iconic brands like Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery and Protein Bar -- where he was Chief Operating Officer. He is the go-to expert for brands looking to gain on their competitors by creating a great employee experience.

He’s a passionate story artist, a keynote speaker, a coach, a consultant, and improv performer and an energetic, authentic and most excellent person.

Amongst other things, we’ll be exploring how building a strong company culture and telling the right stories provides structure, direction and brings everyone in an organisation together towards a common goal.

In this episode

  • The power of crafting and communicating the right stories to build a strong corporate culture
  • We break down the key things that so many in business are failing to do to foster strong teams
  • Differentiate these key things in our industries
  • I discover the mistakes I made in my brand storytelling early on in my business
  • Mike provides some actionable and practical advice that we can all use to tell better company culture stories immediately in our businesses.

Links in this Episode

Mike Ganino resources

Mike Ganino website

Show artwork for Engage Video Marketing Podcast

About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
Support This Show

About your host

Profile picture for Ben Amos

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.