Episode 21

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Published on:

23rd Oct 2017

EWS021: Using Story to Attract Your Tribe

My guest today is someone who exudes energy and authenticity. She’s had a rich history in the corporate sector owning and running a national media training & recruitment agency, along with a wide ranging career across the sales and training services sector. She’s a CEO, a workshop facilitator, a storyteller and at times… a comedian.

Ultimately, she’s passionate about helping people to thrive in their business and career, to play a more successful and enjoyable game by humanising the way we communicate and do business.

She is Sue Parker - Founder of Dare Group Australia.

In this episode

  • How comedy and storytelling really are powerful tools to use in business and life
  • We talk about the importance of relevance to really connect
  • The walls are broken down as we explore how being vulnerable and telling stories that are maybe a bit hard to tell, is so incredibly powerful
  • How the simple act of ‘asking questions’ can help us be better storytellers in business and in life.

Links in this Episode

Sue Parker on LinkedIn

Dare Group Facebook Page

Dare Group Australia

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.