Episode 91

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Published on:

6th May 2019

EVM091 How Captions Command Attention and Engagement with Gideon Shalwick

In Episode 91 of the Engage Video Marketing Podcast, Gideon Shalwick, the founder of Splasheo joins me as we explore one of the best ways to capture and hold the attention of your audience in your video content amidst the noise in the different social media platforms.

More and more people are viewing video content without the sound enabled and this is where Splasheo comes in to help get attention to your videos. Splasheo is a video production service that creates captions for your videos to help build engaged audiences.

In this episode we cover:

  • Gideon’s story of what led him to the world of video marketing.
  • A backgrounder on Splasheo.
  • Common incorrect ways people are doing when they upload video and how to correct these.
  • Engaging with different kinds of people on social media platforms.
  • Problems with using native subtitle options on your videos posted on social media platforms.
  • The benefits of using a good opening hook and headlines on video.
  • 2 important things you want to achieve from your social media videos.
  • How captions can help in transferring your message to your audience.
  • The benefits of Splasheo’s style in putting burnt-in captions in the video.
  • Tips for planning out captions for video.
  • The barriers of doing video and how to overcome them.
  • Gideon brings us through the process of using Splasheo.
  • Final tips from Gideon on making videos.

Links mentioned in the show

Episode 10 - Understanding Story to Build a Tribe with Gideon Shalwick

Splasheo Website

Ben’s Email: podcast@engagevideomarketing.com

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.