Episode 71

Published on:

19th Nov 2018

EVM071 The Recipe for Your (Video) SEO Success with Kate Toon

Kate Toon, expert copywriter and search optimization engine legend, joins us in this episode as we explore the world of SEO. Kate is a writing entrepreneur, popular coach, speaker and podcaster. She established a digital education business called The Recipe for SEO Success and the Clever Copywriting School which have helped more than 8,000 small businesses worldwide.

In this episode

  • Kate’s journey of how she came into the world of copywriting and SEO.
  • What is SEO?
  • The secret to good SEO and the thought process behind it.
  • Improving your website SEO ranking in Google.
  • Where does video fit in the world of SEO?
  • Things to consider before making a video.
  • Tips to increase your YouTube video rankings.
  • Importance of video transcripts in SEO.
  • Making your videos rank above google ads on the first page of search engine results.
  • The value of embedding videos in other social media platforms to Google search results.
  • The future of SEO
  • Ideas on how to communicate with your audience on your website.


Links mentioned in the show

Kate Toon Website

I love SEO with Kate Toon

Free Course: SEO Nibbles

$10 off on Rev

Foundations Course


Show artwork for Engage Video Marketing Podcast

About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

Profile picture for Ben Amos

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.