EVM070 Why Video Optimisation is not just about SEO

In this episode, I help you understand what video optimisation is and how it can help you reach your audience effectively. I give you a rundown of what to consider and my top tips to help you improve how to deal with the optimisations you need.

In this episode

What is video optimisation and why do you need to pay attention to it?
The 2 layers of filter systems and how to overcome them.
Understanding the 2 categories of video optimisation - Audience and Algorithm Optimisation.
3 important things to consider and 3 top tips each for improving both your audience and algorithm optimisation.
Why do you need strategy design and management?

Links mentioned in the show

Rev

Free Video Foundations Course

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About the Podcast

Engage Video Marketing Podcast

I'm on a mission to develop confident Video Strategists... join me with weekly episodes.

The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com

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About your host

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.