Episode 64

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Published on:

1st Oct 2018

EVM064 Personal Branding and LinkedIn Video with String Nguyen

String Nguyen, our guest on this episode, is a new kid on the video platform block who launched herself on the LinkedIn platform just last September 2017. She is a LinkedIn video success story who was recently recognized as a top voice on LinkedIn and nominated for 30 under 30 Forbes Asia.

We talk about approaching the native LinkedIn video platform successfully and explore ideas on how to establish a solid personal brand, be yourself, and stand out while remaining human.

In this episode

  • How String Story started and what led her to the world of digital marketing, particularly LinkedIn Video
  • String’s video journey and the platforms she used
  • How she built an authentic personal brand
  • The opportunities she saw in LinkedIn Video
  • String shares her LinkedIn content plan
  • The importance of having clear KPIs when building your channel
  • What is personal branding?
  • String’s mission and the kind of influence she wants to make
  • Tips on launching video on LinkedIn - how to overcome fear, create effective content, and get people hooked
  • How to move people from engagement to a monetization funnel
  • The future of LinkedIn video

 

Links mentioned in the show

String Nguyen LinkedIn

Stringstory Website

Master Your Video

Convert Kit

Ben Amos LinkedIn

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.