EVM063 5 Steps to Position Yourself as an Expert through Online Video
In this solo episode, I share with you 5 important steps that you need to do to position yourself as an expert in video.
In this episode
- The importance of positioning yourself as an expert in business and video
- Some key questions you need to ask yourself to know your “why?”
- The things you need in your video strategy to succeed
- What makes clients engaged and loyal to one brand over other brands
- Why do you need a video mission statement and how to do it
- Steps to consider to understand and decide on the video platform you want to use
- The need for adding value to your content
- How to develop a compelling call to action and some examples
Links mentioned in the show
Simon Sinek - Start with the why
The 6 Principles of Persuasion by Dr. Robert Cialdini
