Episode 223

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Published on:

9th Nov 2021

Why You Need ‘Video First’ Approach to Business with Paul Mortimer

In today’s episode of the Engage Video Marketing podcast, I’m going to be exploring this concept of a ‘video first’ way of doing business with my guest, Paul Mortimer. 

Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication. 

A little more about Paul:

  • Has risen up the ranks from Content Marketer to Head of Growth over 6 years at award-winning HubSpot agency Digital 22 and forms part of the agency's Leadership Team
  • Hosts ‘VIDEO FIRST’,  Digital 22’s specialist video podcast covering topics like creating videos on a budget, using YouTube for your business, and growing your podcast production value 
  • Has written and presented extensively on content marketing 
  • Helps to lead a team of over 45 in-house marketers, copywriters, designers and developers who are experts in inbound marketing and know HubSpot’s platform inside-out
  • Is driving a video-first approach for Digital 22 and all of our clients 
  • In a previous life, worked as an English Literature teacher as well as a freelance writer and photographer

Join our conversation at Online Video Strategy Community on Facebook.


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If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.