Episode 253

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Published on:

20th Sep 2022

Why Most Video Testimonials Suck with Casey Hill

Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer. 

They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action.

So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode.

In this episode we cover:

  • A short intro to Casey and Bonjoro.
  • Why most testimonials / reviews suck.
  • What makes for an effective testimonial.
  • Why video is more effective than text reviews.
  • Why video quality matters.
  • How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured.
  • How Bonjoro’s new testimonials tool supports people to do this.
  • Where in the customer journey he recommends businesses request reviews.
  • How testimonials can be used once we have them.
  • How people can take a look at Bonjoro and try it for themselves.

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.