Video Strategy 101 (Part 7) Production

In this episode of the Engage Video Marketing Podcast I’m sharing Part 7 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the final element for an effective online video strategy  which is… production.

The final element to consider as part of an effective online video strategy is the actual production of the content.  As a video producer, it may surprise you to hear me say that this really should be the last thing to consider when defining how online video content can best reach a market and achieve a goal for a business. Too often video producers, (and often the business owners as well) get hung up on aspects of production such as which cameras or software to use, where to film content or whether to use a green screen or not. What should be done, however, is to first define the audience, goals, the content plan, the distribution and promotion strategy, how is success going to be measured and then (and only then) it should be discussed how you are actually going to film and edit the desired content.