Episode 299

full
Published on:

30th Apr 2024

The Secret Sauce for Your Video Strategy with Jera Bean

Summary

In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.

Takeaways

  • Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.
  • Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.
  • Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.
  • Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.
  • Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.


Chapters

00:00 - Introduction and Background

02:20 - Understanding Video Strategy

05:13 - Short-Form Video Strategy

07:24 - Aligning Format with Strategy

09:46 - The Importance of Short-Form Video

12:09 - Transitioning from Long-Form to Short-Form Video

16:21 - Overcoming the Fear of Being on Camera

25:19 - Balancing Secret Sauce and Expertise Content

36:11 - Taking Action and Getting Started with Short-Form Video

39:29 - Where to Learn More from Jera


Links from the show:

Jera Bean on IG

Jera Bean on Tiktok

Jera Bean on LinkedIn

JeraBean.com


If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com


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Ben Amos Twitter

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.