Episode 304

full
Published on:

4th Dec 2024

Overcoming Fear & Mastering Consistency in Video Creation with Luria Petrucci

Summary:

In this episode of the Engage Video Marketing Podcast, Ben Amos is joined by video pioneer Luria Petrucci, who has over 18 years of experience and 6,000+ videos to her name. Luria shares her insights into helping entrepreneurs and creators unleash their authentic selves through professional video and live streaming. Together, they tackle key challenges like overcoming fear, embracing authenticity, and building consistency in content creation.

Whether you’re just starting out or a seasoned video professional, Luria’s advice on leveraging the messy beginnings, engaging with audiences, and even choosing the right tools will empower you to take your video strategy to the next level.

Key Takeaways:

  • The Power of Imperfection: Embrace messy beginnings to build confidence and authenticity.
  • Human Connection in Content: How vulnerability and relatability can create stronger audience bonds.
  • Live Streaming Insights: The evolving role of live video in audience engagement and strategies to use it effectively in 2024.
  • Gear is Just a Tool: How to streamline your tech setup to remove barriers and stay consistent.
  • Authenticity Over Perfection: Why connecting with people matters more than nailing the perfect production.

Links & Resources:


Quotes from the Episode:

“Confidence comes from action, not thought.” – Luria Petrucci

“If you want to connect with an audience, start by letting go of perfection.” – Ben Amos



If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com


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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.