Episode 238

Published on:

17th Mar 2022

How to Add Human Connection to Digital Communication with Tim Schmoyer and Josh Little

Here’s the thing, people make connections with people - not text. And for any business that is built around a team, community, or serving an audience making those connections easier, and more human is critical. So, the question is then, why is so much of our digital communication done through text? As humans we’re simply more ourselves, face to face, so why can’t that be the norm online?

Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox, Forbes, BBC and even YouTube. 

Josh Little is a teacher turned serial tech entrepreneur with quite a track record–two exits in the first five years, four successful tech companies, and now hundreds of millions of users.  He’s currently on a mission to bring more connection and community in the world with his latest product, Volley–a video messaging app.

In this episode we cover:

  • The downside Tim sees in communicating via email, slack, and zoom. 
  • What changed when he first discovered Volley, and asynchronous video messaging.
  • What problem is Volley setting out to fix?
  • A description of the platform, and how people are using it.
  • The challenges that come up when teams or communities adopt video in this way.
  • Why is this way of communicating better.
  • How Tim sees Volley making a difference in his business moving forward.
  • Is now a ‘perfect storm’ kind of situation that makes Volley a no-brainer? (pandemic, shift to remote teams, acceptance of video comms, desire for human connection)
  • For business owners (not creators or coaches), what opportunity is there for Volley?
  • What’s the roadmap? What’s coming down the line for Volley and why should listeners jump in now?
  • Where people can get started with Volley to get more comfortable.

Links mentioned in the show:

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.