Episode 48

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Published on:

7th May 2018

EWS048: Why Attention Pays

My guest today is none other than Neen James, named one of 2017’s Top 30 Leadership Speakers by Global Guru and the author of 2 books - Folding Time™ and Attention Pays™. She has worked with big and multi-national companies such as Viacom, Comcast, and Abbott Pharmaceuticals, among others.

Now based in the US, apart from being an author, she is also an engaging keynote speaker, facilitator and leadership consultant.

Neen offers powerful strategies and real-world solutions for paying attention to what matters so you can get more done and create more significant moments at work, in the community, and at home.

 

In this episode:

  • What led Need to her passion of working with business leaders in helping them understand the importance of attention
  • Problems with paying attention
  • The power of video and story versus emails
  • Taking attention to get attention from someone in a busy, crazy world
  • Importance of being personal, giving attention, and focusing on people
  • The Attention Deficit Society and its solution
  • The problem of over-trilogy
  • Role of stories and storytelling in garnering and paying attention
  • The Portable Story and how it helps people communicate and understand
  • Intentional Attention and the practical ways to use it in your personal and professional life
  • Listening with your eyes
  • How identifying 3 non-negotiables for the day helps you
  • Being conscious in asking for and maximizing moments with people instead of wasting and stealing time
  • Discussion on Neen’s book: Attention Pays - How to Drive Profitability, Productivity and Accountability
  • Who and why did Neen write this book and what do readers get out of it?
  • The Attention Pays Framework
  • The power of public accountability
  • Touchpoints that garner attention

 

Links mentioned in the show:

Neen's website

Video Strategy Foundations Course

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.