Episode 28

full
Published on:

11th Dec 2017

EWS028: Storytelling and Social Media: Do's and Don'ts

In today's episode, I speak to the man who, with the help of a viral campaign, a kickstarter project and hundreds of random strangers, destroyed his Jeep. Yes he smashed it with hammers, ripped doors off with crowbars, shot it with metal tipped arrows and ripped the roof off with an excavator.

He is Ashton Wood from IC3 Solutions.

Ashton knows the power of social media first hand, and now runs a successful social media marketing company based on the Sunshine Coast in Australia.

In this episode:

  • Why some stories go viral online, where others simply go unnoticed
  • The power of social media for small businesses
  • How telling the right stories in the right ways on these channels can really get your business noticed
  • Where storytelling fits within a social media marketing plan
  • 3 Do’s and Don’t when it comes to storytelling on social media for small businesses

 

Links mentioned in the show:

 

IC3 Solutions on Facebook

IC3 Solutions

Destroy My Jeep

 

Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.