Episode 26

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Published on:

27th Nov 2017

EWS026: Getting the Story Straight: Good Marketing & Consistent Storytelling

My guest today has a diverse range of expertise working with clients to develop brand and digital strategy, social media, creative content, online advertising, and so much more.

He is a gun-for-hire helping his clients understand their customers, and find the best ways to engage them with the right blend of creativity and technology.

He is an executive level marketing consultant. He is Clint Wright from Converge Marketing.

In this episode:

  • The 3 areas that are the essence of marketing
  • The importance of telling consistent stories across your marketing channels
  • How to identify what stories to tell and where to tell them
  • Some simple ways that anyone in business (small or large) can start marketing like the big guys
  • Some examples of integrated cross channel storytelling

Links mentioned in the show:

Converge Marketing

Converge Marketing on Facebook

Clint Wright on LinkedIn

Seth Godin's Purple Cow book

 

Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.