Episode 24

full
Published on:

13th Nov 2017

EWS024: Startups and Story Marketing

In today's episode,  we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative.

Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage businesses to life through developing brand strategy, content marketing, and community management.

This is a really actionable and valuable episode guys so get your notepads or Evernote apps ready.

In this episode

  • What’s been happening over the last month or so on LinkedIn
  • The importance of storytelling consistently and strategically for startups
  • How a brand’s personality can be defined and highlighted through the stories you tell and how they are told
  • The biggest mistakes that so many businesses make in their brand communications
  • Having an internal strategy and document of brand persona for all staff to access
  • Top 3 tips for better brand marketing

 

Links in this Episode

White Lane Creative

Xandra - Conversation Design Studio

Jess on LinkedIn

Frank Body

Financial Review Young Rich List

Glossier

Show artwork for Engage Video Marketing Podcast

About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

Profile picture for Ben Amos

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.