Episode 18

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Published on:

2nd Oct 2017

EWS018: LinkedIn and the Power of Professional Storytelling

Today's guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers' conference.

Karen has been described as the 'LinkedIn Lady' and her business is Think Bespoke. She's a teacher, a qualified trainer and assessor and independent LinkedIn specialist and most importantly, a storyteller.

 

In this episode

  • Using your LinkedIn profile to tell your story
  • The 3 narratives in your business that are engaging
  • How telling your story attracts the right people
  • Karen's view of LinkedIn as a tool
  • The importance of using story on LinkedIn
  • Tactics to use storytelling on LinkedIn
  • Two key questions before you spend any time on LinkedIn

 

Links in this Episode

Think Bespoke website

Karen on LinkedIn

Karen on Pinterest - LinkedIn Headshots

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.