Episode 104

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Published on:

6th Aug 2019

EVM104 YouTube Live for Business with Nick Nimmin

In this episode I'm pleased to welcome Nick Nimmin to the show to explore more about YouTube Live and the opportunity right now for business.   

Still a widely underutilised platform (perhaps overshadowed by Facebook Live), YouTube Live can become a significant tool for fast video publishing, audience building and channel engagement over the long term but despite this really must be used strategically in a marketing strategy and not simply as another platform to push out content on.

My guest to today Nick Nimmin helps content creators grow their brands and businesses using YouTube. On his personal channel, where he shares the tools, resources, and information video creators need to grow their presence online, Nick has grown his own YouTube subscriber base by over 420k subscribers, added 10’s of thousands of targeted readers to his email list, and turned his website TuberTools.com into a growing resource for the video making community.

What is covered in this episode:

  • Nick Nimmin's story and how he moved into the world of YouTube and YouTube Live
  • What the opportunity is right now for businesses considering YouTube Live
  • When to Use YouTube Live (and when not to!)
  • How to approach the technical aspect of planning for YouTube Live
  • Where YouTube Live fits into the wider live video ecosystem (and how to work out where it fits for your business)
  • What's next for Live Video?
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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.