Episode 95

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Published on:

3rd Jun 2019

EVM095 How to Transition from Video Producer to Video Strategist

In this episode, I’m bringing you 2 different interviews with recent founding member students of the Online Video Strategy Blueprint Course, my flagship online training program to help video producers become confident online video strategists to help get better results for your clients.

As of the first week of June 2019, the course is open for enrolment once again. So right now until June 7th 2019, you can enrol in the course and start this journey to become a video strategist yourself. As a special listener offer, if you use ENGAGE100 you will get $100 off the full enrolment price for the course.

Link: Online Video Strategy Blueprint Course 

Susan Jimenez is an online video strategist who is also passionate about personal branding and storytelling.  In this episode, Susan shares her story of how the Online Video Strategy Blueprint has helped her position the work that she has done and how it has provided her with the tools, processes and strategies that enabled her to take her work and business to a whole new level.

What is covered in this episode:

  • The story of how Susan came into the world of video and the work that she’s doing with video today.
  • The core of what she does with video.
  • The difference between personal branding businesses versus a small to medium business.
  • How her strategy discussions with clients looked like prior to joining the Online Video Strategy Blueprint Course.
  • The interesting topics in the course that made her decide to enrol.
  • How she applied the tactics, ideas and concepts shared in the course to the work she’s doing and how it has changed her approach with her clients.
  • Her future plans for the business.

Links

Susan Jimenez Website
Susan Jimenez Instagram
Susan Jimenez LinkedIn
Susan Jimenez Vimeo

Cameron O’Hearn of Sacred Stories serves a very specific niche within the world of video production. He works with Catholic organizations to tell their stories of ministry. The foundation of the work he was doing is heavily based around storytelling which is a very powerful form of communication. But he soon realized that story doesn’t fill out the full video funnel that enables people to move from engagement with emotion to parting with their cash in the form of donations. He shares his interesting story of realization and reinvention in Episode 95 of the Engage Video Marketing Podcast.

What is covered in this episode:

  • What got him into the world of video and where he is now in the world of video marketing.
  • How he positioned the value of story in the niche market he was serving.
  • Seeing the shift from simple storytelling to the need for strategy.
  • The reason he joined the Online Video Strategy Blueprint Course.
  • Cameron’s experience with a client in using the materials from the course.
  • His future plans for his business.
  • The Strategy First Production Model

Links

Sacred Stories Website
Sacred Stories Facebook
Sacred Stories YouTube
Sacred Stories Vimeo
Cameron O’Hearn LinkedIn

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.