EVM085 Which Metrics Matter Across Your Video Strategy

In the previous episode, we talked about the 5 buckets of metrics that you need to pay attention to in your video strategy. In this episode, we take things one step further as we deepen our knowledge in understanding the metrics that matter for each video in your strategy.

In this episode we cover:

4 goals in a full funnel video strategy: Brand positioning, Social engagement, Conversions, Delight.
Understanding the 4 goals, the metrics we can use to measure our goals and the metric buckets these belong to.
How to look at your data to determine the effectiveness of each video and apply this to videos to drive a desired specific action.

Links mentioned in the show

Episode 84: The 5 Video Metrics Buckets

Episode 58: A Full Funnel Video Strategy

Foundations Course

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About the Podcast

Engage Video Marketing Podcast

I'm on a mission to develop confident Video Strategists... join me with weekly episodes.

The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com

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About your host

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.