Episode 80

Published on:

11th Feb 2019

EVM080 How to Approach Video Production with a "Strategy First" Mindset

In this solo episode, Ben gives us a sneak peek of his recently launched course, The Online Video Strategy Blueprint, by sharing with us the audio of one of the video lessons in the course about approaching video content production from a strategy-based mindset.

The Online Video Strategy Blueprint Course is intended for video producers and content creators who want to get better video results for themselves or their clients by being more strategic. Course enrolment is still open until February 14, 2019. To learn more about the course, please visit onlinevideostrategyblueprint.com and get a $100 discount if you sign up this week by using the coupon code: engage100

In this episode we cover:

  • The traditional process of video production.
  • 2 critical processes that should take place in an effective online video strategy - strategy design & strategy management.
  • The 3 step process of a strategic approach to video - planning, producing, and implementing
  • What is the video marketing sweet spot?
  • Inverse rule to strategic budget productions - learning where to allocate and spend your budget.
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About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

Profile picture for Ben Amos

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.