Episode 78

Published on:

28th Jan 2019

EVM078 How Educating Clients Leads to Better Video Marketing with Doug Darling

Doug Darling, Executive Director and Founder of Tripwire Media Group - a video and animation company, joins us in this episode as we talk about the importance of educating and helping clients grow their business by creating effective and impactive videos with the end in mind, not just shooting great video.

Doug is a Video Producer & Strategist from Winnipeg Canada. And in 2019, he’s making a deliberate and important shift to ensure the work they do is getting results. He gives his clients a better understanding of how video works through the science of storytelling and strategy behind the video - an important paradigm shift for video creatives.

Doug was one of the members of my online video strategy blueprint program.

In this episode

  • Doug’s story and what led him to where he is today.
  • A background on his business services, the type of clients he serves, and what clients are coming to him for.
  • The key shifts and changes he has seen in the work they are doing.
  • The role of science and biology behind video storytelling in a marketing strategy.
  • The changes in the way they talk to their clients and how their clients think about the use of and the reason behind video.
  • Asking important questions to know the goal of the video and why reaching audience in an emotional way is critical in video storytelling.
  • Educating clients and leading them with strategy to reach the client’s goal.
  • Their business process for giving strategy advice and the delivery of video strategy as one of their services.
  • Distinction between the role of a good cinematographer / video producer versus the role of a video strategist.
  • What to expect for The future of Triplewire.


Links mentioned in the show

EVM Episode 9 - Patrick Moreau

Online Video Strategy Blueprint Course

Tripwire Website

Tripwire Media Facebook

Tripwire Media Instagram

Show artwork for Engage Video Marketing Podcast

About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

Profile picture for Ben Amos

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.