Episode 76

full
Published on:

14th Jan 2019

EVM076 From Broadcast Ads to Online Video in the Auto Industry with Jeff Hayes

Jeff Hayes, a 30-year creative production and advertising pro and Founder of Capstone Production Group and Dealer Creative in the USA, joins us in this episode as we explore traditional and online video marketing, the changes advertising has gone through over the years, the impact it has on the automotive industry and many more. Jeff has seen the creation of over 22,000 commercials and videos for over 900 car dealerships and local businesses in the United States.

In this episode

  • Jeff’s background and what led him to video production for the automotive industry.
  • A sneak peek on his business, team, their work and the growth of his company.
  • The changes the automotive industry has undergone in terms of advertising and marketing.
  • Does broadcast advertising still work? How does it go hand in hand with digital advertising? How do you make it work better to reach your target market?
  • The pros and cons of advertising on broadcast and online media channels and how it can communicate and affect your business character and message.
  • Tips on how Jeff talks to clients about advertising strategies, unrealistic expectations, budget and branding.
  • Why Jeff joined Ben’s Online Video Strategy Blueprint Course.

 

Links mentioned in the show

Jeff Hayes LinkedIn

Capstone Productions Group Website

Dealer Creative Website

Online Blueprint Strategy Course

Show artwork for Engage Video Marketing Podcast

About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.