EVM066 From Storytelling to Selling
I share with you my presentation “From Storytelling to Selling - Building a Full Funnel Video Strategy” at the Click, Engage, Convert Conference on this episode. I discuss the power of understanding video from a funnel perspective, understanding where you can map the video content that you’re creating for your brand or business and aligning this to the customer at the right time to buy from you.
In this episode
- What is the Click, Engage, Convert Conference?
- The critical aspects of video content.
- What is the democratization of video production and what results has it brought about?
- The importance of creating a strategy for content.
- The basis of a good customer funnel.
- How to apply “see, think and do” to your business goals perspective.
- The need for knowing who you’re selling to.
- Discussion of a full customer funnel and the 3 main goals for a video marketing strategy.
- How can you tell good stories through the 4 P’s?
- A sneak peek into Episode 67
