Episode 58

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Published on:

20th Aug 2018

EVM058 A Full Funnel Video Framework

In this episode, I share with you my full funnel video strategy framework which has been a game-changer for our business and the clients we work with. This has been the heart of my online video strategy agency for the last 3 years.

In this episode

  • What is the Full Funnel Video Strategy Framework?
  • Simon Sinek - Start with the Why: Golden Circle Principle
  • The idea of a marketing funnel
  • 4 Main Goals of the customer journey and aligning these stages to the different parts of the funnel
  • The 4 areas/stages to focus on, what it is and your goals for each stage: Awareness Phase - Emotional end, Consideration Phase, Purchase Phase - Rational end, Advocacy Stage
  • 4 Goals: Brand Positioning, Social Engagement, Conversions, Delight
  • Sneak peek on Episode 59 about supercharging your YouTube channel growth with Justin Brown from Primal Video

 

Links mentioned in the show

Facebook - Online Video Strategy Community

Simon Sinek - Start with the Why

Foundations Video Course - 3 Part Video Series

 

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.