Episode 251

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Published on:

6th Sep 2022

A YouTube Titles Masterclass with Jake Thomas

Have you ever been to a library where they’ve removed the front covers on all the books?

Or to a grocery store where everything is in unlabelled, brown cardboard boxes?

It’s no surprise that it’s how we label and present things to an audience that can make or break its success.

And when it comes to video content on YouTube, the title of the video is one of the most important things to get right.

Jake Thomas is a YouTube title nerd. He's written 1,000s of YouTube titles that have generated millions of views. He runs the Creator Hooks newsletter where he breaks down why viral videos worked so you can use those same ideas for your channel. He also runs a dog blog and dog YouTube channel where he tests his title and thumbnail theories.

In this episode we cover:

  • A short intro to Jake and what got him into Youtube.
  • Why he believes titles are so important.
  • Which is more important - title or thumbnail.
  • The most common mistakes people make.
  • What ingredients make for an effective YouTube title,
  • How often titles should be changed or test different titles and how we know when we have the best one.
  • The difference in what works between business YouTube channels and YouTubers.
  • How should businesses publishing on Youtube be thinking about their titles in relation to their content.

 If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.