Episode 272

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Published on:

28th Apr 2023

A.I Video Generation and the Future of Video Marketing with Josh Xu

Today we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing the video marketing landscape.

Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat since then. He founded HeyGen in 2020 Dec. Their mission is to use AI to reinvent the video creation experience. They believe visual storytelling = creativity + creation. HeyGen aims to make the "creation" cost nothing, liberating everyone's creativity.

In this episode we cover:

  • A short intro to Joshua and what led him to create HeyGen
  • How technology changed over the last few years that has made AI something that has a genuine use case in video marketing.
  • What AI Video Generation is
  • What AI Video allows for creators and business.
  • Why use AI? Isn’t real video better?
  • Does AI Video Generation put traditional video producers at risk?
  • What HeyGen does exactly.
  • The challenges that arise from this sort of technology.
  • Custom Avatars raises a whole new set of questions around ethics, legality and ownership, what issues does Joshua see and how he thinks these issues should be overcome.
  • What’s next for HeyGen.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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About the Podcast

Engage Video Marketing Podcast
I'm on a mission to develop confident Video Strategists... join me with weekly episodes.
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.