Episode 212

full
Published on:

17th Aug 2021

3 Ways to Use Open Loops in Your Video Marketing with Ben Amos

So, what can we learn about effective video marketing from Hollywood blockbusters, TV serials, and human psychology? Well, quite a lot actually. But in particular it’s about how they keep a viewer watching and crying out for more.

In this episode we cover:

  • A short history of Open Loops
  • 3 ways to inject open loops in your video marketing
  • Video example where open loops are used in their video strategy.

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

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About the Podcast

Engage Video Marketing Podcast
A weekly podcast to help you become a more confident video marketing strategist to grow a profitable business.
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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About your host

Profile picture for Ben Amos

Ben Amos

Ben is a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

At the heart of it all, Ben believes that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind this, Ben’s a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of his home town on the Sunshine Coast, Australia.