In this episode of the Engage Video Marketing Podcast, Neal Schaffer shares his insights on influencer marketing and the role that video plays when it comes to influence in business.
Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives. President of the digital marketing agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).
Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), the definitive data-driven playbook for influencer marketing that marketers have been waiting for. Neal resides in Irvine, California but also frequently travels to Japan. Check out his Maximize Your Social Influence podcast for weekly inspiration.